Micro-marketing.

Big ideas.

Helping brands make a meaningful impact in their market by creating a deeper connection with their audience through creative micro-marketing.

What is micro-marketing?

There’s a shift happening in the market right now, can you feel it? Consumers are craving realness, something that mega-ad spend can’t buy. They are interacting with experiences, anecdotes, and deeper human connection, focusing more on storytelling and less on traditional mass deployment tactics. So, how do we make big impact with community connection? We start small.

Micro-marketing is all about the impact of thinking small. It takes the positives of working with a large marketing agency - market expertise, specialty skills, leadership - and scales that down into a smaller, micro offering, giving you greater efficiencies in both timeline and budget without sacrificing the end deliverable. And instead of not knowing who is working on your project, who has input, or who is a line item on your final bill, you will have one touchpoint (hi, that’s me!), who has a roster of specialists that can be called on when needed.

But let’s bring it back to community connection, because at it’s core micro-marketing seeks to understand an individual. And as an individual creators ourselves, we can better personalize branding efforts to fit a niche target audience, creating community and connection initially, and allowing organic growth of the brand to spread beyond. This means being intentional and real with everything associated with your brand.

Big impact starts small.

Working together is all about chemistry

ATOM: the basic building block of chemistry

BOND: the coming together of two or more atoms

A&B Services

Your brand storytelling and visual assets are a direct reflection of you. So, when a customer interacts with your brand, they should feel like they are interacting directly with the person behind it. Because of this, it is important that for every piece I create, I do it with intention. When working together, approach and outcome is uniquely tailored to your business.

  • Social listening. Competitive audits. Brand positioning.

    I start here, creating a go-to-market plan by understanding who you audience is and how they engage. I then find ownable ways for you to break through market clutter.

  • Brand Identity. Content. Design.

    Create to resonate. I lead you through design strategy, brand building, and narrative creation that aligns with our (you+your customer+myself) collective vision.

  • Social platforms. Traditional Print. Web.

    Micro-marketing is about adapting a story to different channels. I create to best impact your audience at the places they are most likely to engage. After deployment we collect engagment data that helps to gain insights and will impact future creative and tactical execution.

Business owner, female, self portrait

Meet Suzanne!

I’m an award-winning Creative Director that has been working with and launching successful brands for over a decade. With roots in the agency setting, I’ve worked with a range of clients, from startups to some of the largest brands on the market.

I created Atom & Bond with a goal: provide big-agency results with micro-agency efficiency: faster timelines, less cooks-in-the-kitchen, and tighter budgets, while still having the best creative output.

With a home base of sunny Orange County, CA, I’m ready to partner with you to grow your brand.

Fast facts:

  • Native New Yorker, current Californian

  • OK with house spiders

  • Always ready to eat a soft pretzel

  • Has 3 personal, niche TikTok accounts

  • Dreams of the dog-distribution system picking me

CASE STUDIES

CASE STUDIES

Branding / Social / Merchandise

Strategy / Branding /
Social

Coming Soon

Branding / Merchandise

Coming Soon

Branding / Strategy / Influencer / Social

Contact

Have an idea? Perfect, me too.
Let’s work together to bring your brand to life.